Your First Trade Show Exhibition

By Lawrence Reaves

Although the forthcoming trade show will be the first time you have exhibited, you will have attended several as a visitor. Indeed, if you follow the guideline about exhibiting for the first time you will have taken heed that it’s essential to go and visit a trade show as a visitor, prior to exhibiting for the first time.

There is a very real difference between visiting a trade show and exhibiting at it and initially it can be a little daunting, so you need to prepare yourselves mentally and physically. You have your team to look after, so you don’t want to show any nervousness.

When you first arrive at the trade show register and then go and meet up with the organizers. Try to meet up with those people whose job it has been to set everything up. It likely that as a first time exhibitor you may need their assistance during the trade show, so it’s best to get to know them.

Now check out your team members; remind them that it is essential they have comfortable shoes. It may seem a little trivial, but it’s not. Most of the days are spent standing and so team member’s feet get to put up with everything. If the shoes aren’t comfortable then it will translate into the way they go about doing their job. Check everyone has a packet of mints; but not too strong.

Team is the operative word at a trade show. Although you are the team leader, it’s imperative everyone works together. You will need to keep a close eye on the situation as time passes; people can start to get irritable when they get tired at working a booth at a trade show is a long tiring day.

Naturally you have done your best to select the best people that you think will promote the company profile, convert visitors from thinking they may want to buy something to actually buying something and yet get on with other team players. You know your team is competitive; which you need them to be, but watch out for the warning signs before this get too hot. If you see this happening, it’s time to give the people a break away from each other for an hour.

Numbers are important in the psychology of trade show team players. Ask any team leader who has been exhibiting for years about numbers and he or she will tell you about odds and evens. Yes, if you bring along three team players it’s likely to will end up with a couple of issues going on; two will get on well, while the third will be left out. Work out how many people you need, but try to make it two, four or six people.

Set out in advance times for people to have a break and make sure they leave the booth and go elsewhere, so they are away from stress for a while. If they can actually get outside, then fresh air and daylight works wonders for refreshing people.

About the Author: Written by Lawrence Reaves for Exhibit Deal –

exhibitdeal.com/

– who specialize in the manufacture and production of trade show displays, digital signage, large format graphics, and an unending collection of accessories.

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