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By Chris Arranaga
Offering business gifts to valued customers and business associates is equally as important as giving gifts to relatives and friends. Everybody appreciates getting merchandise that shows they are appreciated. Taking time to select appropriate items will produce a great deal of goodwill toward your company.
Business gifts can go a long way in strengthening business relationships and helping people remember your brand. However, it’s essential to select items that people enjoy and can get a lot of use from. Gifts should also be associated with activities that recipients enjoy, as well as be appropriate for the event or occasion.
An easy way to create a good gift-giving list is to gather information from customers when they subscribe to mailing lists and product catalogs. Along with collecting contact info, ask customers about their hobbies, birth date, or anniversary so you can send a gift on special dates.
There are many opportunities to provide gifts. The most prevalent reasons are to celebrate birthdays and anniversaries, career promotions and retirement, acknowledge accomplishments, welcome new employees or clients, and thank people for their business or support.
Celebration gifts: People love getting gifts on their birthday or anniversary and remember those who recognize them on their special day. Sending a greeting card with a small gift tucked inside is a great way to connect with customers. After all, how many companies actually send out gifts to their clients? Those that do are remembered and talked about.
Promotions and retirement gifts: These types of business gifts are usually much higher quality than most. Earning a promotion or retiring after years of service is worthy of something very special.
Popular items include the traditional gold watch, as well as personalized desk accessories, electronic gadgets, engraved wall plaques and trophies, and luxurious writing instruments.
Recognition gifts: Any time a person reaches a goal or goes above and beyond, it is smart to recognize their efforts with a gift. Giving away cool corporate swag is a great way to motivate employees and encourage them to be their best. Providing loyal customers with unique items will keep them coming back to your door instead of defecting to competitors.
Welcome gifts: Giving a small gift to new employees is a great way to put them at ease and make them feel comfortable. Good choices are personalized coffee mugs, photo frames, writing pens, or gift baskets filled with logo imprinted polo shirts, jacket, and ball cap.
Welcome gifts are a great way to strengthen relations with new customers or vendors. Gifts could be as simple as a packet of seeds with a saying of “looking forward to growing our relationship” imprinted on the package. Choosing thoughtful items that let recipients know you are glad they have chosen to work with you produces good feelings and gets people excited about doing business with you.
Gifts of thanks: When was the last time you received a gift from a company thanking you for your business? If you have ever received a thank you gift chances are you still remember it. Very few companies send out gifts. Those that do are rewarded with loyal customers, employees, and vendors.
There’s no need to heavily brand business gifts because recipients are generally already aware of your company. With that said, it’s smart to have your logo and business name, phone number, or website address imprinted on the item. When recipients show their gift to others they help promote your brand.
About the Author: Learn how to maximize the power of giving
business gifts
from promotional products expert, Chris Arranaga at Gorilla Marketing. We specialize in helping business owners develop a strong brand identity and offer an extensive line of promo gifts. Get started at
GorillaMarketing.net
.
Source:
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